Creating a new brand in the digital world
Mitch Joel shared with us the story of Christine Dolce who has over 1 Million friends in myspace.com. Now, it probably helps that she has been on the front cover of Playboy, but therein lays an interesting tale. It’s through her MySpace page that she wound up in Playboy. But perhaps even more interesting, Christine has been in more business magazines then “Lad” magazines, and now she has major brands (e.g. Unilver) sponsoring her and working with her as a spokesperson. All from her profile on MySpace.
