Canadian Marketing Blog

TIFF

I am honored to contribute to this Marketing Blog as a CMA Council member.
Has anyone been at the Toronto International Film Festival this week?
I viewed a series of films with the Globetrotter pass...Interesting stuff!
How do you feel about the TIFF branding? What do you feel has driven its success?
My firm, Brand Matters, has worked with a variety of organizations with a focus on B2B marketing. I find the TIFF a great example of B2B branding success and consumer. This is a great example of meeting needs – film enthusiasts and corporate sponsors. What is your reflection on this?

Admittedly I have not been paying attention to TIFF this year, been out of town for most of it.

However, the brand that has been built is world class. Personally, I could care less about the celebrities that come to town, but their presence year after year speaks volumes to the nature of the event and its status.

It reflects so well on Toronto that it is executed so seamlessly year after year. I think many Torontonians forget how the festival is viewed by the rest of the world.

That being said, I'd trade it all in in a hearbeat for a Stanley Cup parade down Yonge Street!

I think it is interesting - and maybe I have missed it in previous years - that the moniker TIFF seems to be getting lots of play this year.

I have to say that when I see it, it still takes me a second to grasp. I guess my head is still in the digital acronym space - before reading your post I was trying to figure out its title and only came up with..... ta ta... for now.

TTFN!