Social Media and Big Business
Ok, I am a bit biased about a Globe & Mail article that came out this week written by Ian Harvey titled "Big Business Climbs Aboard Social Media Bandwagon".
Although I was interviewed and quoted in the article, Ian did a good job covering a few examples in terms of what is going on in the area with well know brands who are entering into this evolving space.
If you want a taste of what is going on in the world of new media, here is the Smirnoff "Tea Partay" example of long-form content that has gone on viral via YouTube. 1,380,000 views and counting "Cause no one is harder than a New England gangsta...."
