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Observations on Snakes

Snakes on a Plane is quite a phenomenon. That is, it was quite a phenomenon before the movie was released last weekend. Seems to have peaked a little too early.

Here is a shortened version of five observations I made on my blog, The Client Side, after SOAP's opening weekend.

First, it was not a number one with a bullet. It was more like number one with a rascal. The reason it squeaked into number one is because it was released on Thursday evening putting it slightly ahead of Will Ferrel's masterpiece “Talladega Nights: The Ballad of Ricky Bobby” .

Second, ultimately it is just another B movie. It will not deliver another $15 million weekend. At the end of the day, the product itself failed to deliver - end of story.

Third, ask yourselves if you believed the film could have measured up to the buzz and word-of-mouth hype that was generated? Ok, good, I thought so.

Fourth, I predict a Halloween / Thanksgiving DVD and pay-per-view release that will do very well. This time, without all the pre-release sensationalism.

And my fifth and final observation is that it was still a big huge success. This movie would never have opened at #1 without the without the attention from the blogosphere, consumer generated content and the conversations via social media.

But now that all the bloggers and citizen media folks have seen it, who's left?

Check out the SOAP site, and have Samuel L. Jackson reach out and touch someone you know.

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Aug. 23 2006 10:30 AM | Posted by CMA
on behalf of
Michael Seaton
| Comments 1 posted | Categories Around the World - Digital - PR -

Comments

Talk about a "Long Tail" case study! As Anderson writes in his book, the winning days of massive hits may be over, replaced by the ongoing cumulative strength and cult attraction of new distribution and consumption models - let's see if it plays out with SOAP.

Aug. 23 2006 01:04 PM | Posted by
Michael LeBlanc
 
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